Content Creation Tips for Your Digital Signage

When it comes to being an owner of digital signage, you want to ensure that you’re getting the most out of your investment. Digital billboards are meant to draw attention to consumers who might be passing by in the area and help the information you're sharing stick with them. But, how are you supposed to make information stay if you fail to have a clear and concise motive for what your service is meant to be or how you can benefit them?

There’s a right way to utilize your signage and advertise your brand. Professionalism is key to everything. The way you channel yourself through your signage also reflects the kind of business you’re running. So if you want to optimize your brand and increase demand for your expertise, then continue below on content creation tips that will make your digital signage stand out among your competitors.

The first step in content creation…

Before we jump into the heavy details of digital signage content creation, you should consider one important thing when it comes to the designing process. Start with your text before you even think about incorporating visual elements. The message attracts a person to your sign and the channel behind it. So each time you begin to work on a new advertisement for your signage, remember picking your font style will help ease other roles in the creation process. 

The fonts you should be using

But you’re wondering, why do I know which fonts are right and which ones are wrong? It all comes down to the person reading your message and distance, whether they’re pedestrians passing by or in a vehicle. Using sans-serif fonts like Arial, Calibri, Futura, Garamond, Helvetica, Tahoma, Trajan, and Verdana are your best option since it’s easy to read and the eye is familiar with them. Use bolded sans-serif fonts for the subtitles and normal sans-serif fonts for the actual content. 

Avoid using font weights that are too light, such as Brush script or gothic fonts. Brush and gothic fonts may be overused, but they lack letter spacing, poorly designed connectors, and are overall difficult to read. You are creating content to connect and sell your message. You will not be able to do so with a font that’s challenging to the eyes. 

Make sure to space and keep your font sizing consistent. Cramming your text to one side or at the top of a sign will make it unprofessional and difficult to read. Your text should never reach the outer perimeters of your screen or any of the images you might be using in your advertisement you will add later in the content creation process. Keep text spaced out with 1.2 to 1.5 spacing. This consistency in your planning will allow you to avoid a cluttered and distracting sign for future content creation years to come.

Considerations for the Speed Limits on Roads and Display Content

Whether you promote your sign on a busy highway or a highly trafficked street, your vehicle speed impacts your digital signage. The faster someone passes, the larger the letters will need to be. Advertising your company or a particular promotion captures someone’s attention and has the information stick with them. 

Here’s a breakdown of the recommended pixel pitch to use and for what speed: 

• For 30 MPH: For a 3-second viewing for passing drivers, a letter size of 6 inches 

• For 40 MPH: For a 3-second viewing for passing drivers, a letter size of 9 inches

• For 65 MPH: For a 2.7-second viewing for passing drivers, a letter size of 12 inches 

Lighting Conditions

Lighting contrast is a critical factor for digital signage. What you might know about making a sign on a poster versus a digital billboard creation varies entirely. The overall goal is promoting your message on your billboard is to capture the driver's and pedestrian's attention. So, we encourage you to focus on reversing how your mind works in this portion of your creation process throughout the coming paragraphs. 

These pixelated billboards have diodes that allow the flow of current in one direction that are the base of allowing your sign to function accordingly. We recommend you use a dark background, black or darker grey, with bright text to enhance your message and secure the longevity of your digital sign. The visibility will be improved drastically. Plus, it will allow those focusing on the digital sign to focus on the message rather than be blinded and unable to understand the point of your advertisement. 

An additional thing to consider is the illumination of your digital signage is supposed to be lower at night, specifically near a major highway. And around business areas, focus on your sign’s brightness to be higher in an ambient environment for more competitive attraction.

The Importance of Surroundings

You should remember and include potential challenges you may face with your digital signage with sunlight in your planning process. When you leave your house and step into the daylight with your phone, can you read what’s on your device? The answer is most likely a no unless you have an auto-brightness set-up, but even then it’s a challenge. Otherwise, you’ll be squinting at your device. So the same can be said with sunlight against your digital billboard. 

Exposure to sunlight can make it difficult for drivers to read what you’re trying to advertise, so many signs use an ambient light sensor. This device adjusts the brightness of your digital signage based on the amount of light. It allows you to save as much energy as possible while ensuring that your sign is always readable. But you should always consider the potential amount of sunlight in the location of your future sign before you install it. 

Picking a backdrop for your signage can be difficult. The most effective digital signage installations integrate themselves into unobtrusive spaces but in noticeable ways. Make sure you take note of your surroundings and combine signage ideas around potential pillars, supporting walls, or the colors nearby. 

If you’re still looking to stand out among your competitors and take your business to the next level, One World LED USA (OWLED) is guaranteed to make all of your digital signage dreams come true. Our patents represent the pride, and hard work that goes into designing, engineering, and manufacturing OWLED hardware and software technology to provide a unique and compelling solution for advertising quality LED display systems. To learn more, contact us today: https://www.oneworldledusa.com/contact